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The Ordinary

Who owns The Ordinary Skincare

The Ordinary Skincare

The Ordinary Skincare industry has undergone a significant evolution in recent years, with a growing demand for affordable yet effective skincare products. One brand that has caught the attention of beauty enthusiasts around the world is The Ordinary. With its simple packaging and scientific approach to skincare, The Ordinary has become a cult favorite among skincare devotees. However, as the brand continues to gain popularity, many are left wondering: Who exactly owns The Ordinary? Despite its widespread success, the ownership of this brand remains a mystery to many. In this article, we will delve into the history and ownership of The Ordinary, uncovering the faces behind the brand’s success and delving into what sets it apart from other skincare companies. From its humble beginnings to its current global reach, we will take a closer look at the journey of The Ordinary and the people who have contributed to its success. So, if you’re curious about the brains behind The Ordinary, read on to discover the truth.

Parent company Deciem owns The Ordinary Skincare.

Deciem, a renowned company in the beauty industry, has established itself as the parent company of The Ordinary Skincare. With a strong focus on providing effective and affordable skincare solutions, The Ordinary has gained a loyal following for its straightforward and transparent approach to skincare.

The Ordinary Skincare

Deciem’s ownership of The Ordinary allows for seamless integration of resources and expertise, enabling the brand to continue its mission of delivering high-quality products that cater to various skincare concerns. The synergy between Deciem and The Ordinary ensures that customers can trust in the brand’s commitment to innovation, integrity, and accessibility in the world of skincare.

Founder Brandon Truaxe created Deciem.

Deciem, the innovative beauty company that houses The Ordinary Skincare, owes its existence to the visionary mind of founder Brandon Truaxe. With a deep passion for disrupting the beauty industry and a commitment to offering high-quality products at affordable prices, Truaxe built Deciem from the ground up. His relentless pursuit of transparency and authenticity has set Deciem apart, as he believed that consumers deserved to know what they were putting on their skin and why. Truaxe’s unwavering dedication to his vision has shaped Deciem into the influential and respected brand it is today, with a portfolio of skincare products that have transformed the industry’s approach to simplicity and effectiveness.

Estée Lauder owns a stake.

Estée Lauder, a renowned and influential player in the beauty industry, has recognized the innovative potential of Deciem and has acquired a stake in the company. With a long history of successful brand acquisitions, Estée Lauder brings a wealth of expertise and resources to support the growth and development of brands under its umbrella. The partnership between Estée Lauder and Deciem reflects the recognition of the unique position that The Ordinary Skincare holds in offering effective and accessible skincare products. This collaboration ensures that The Ordinary Skincare continues to thrive and reach even wider audiences while maintaining its commitment to transparency and affordability.

Most Valuable Products of The Ordinary

Truaxe passed away in 2019.

The Ordinary Skincare

Tragically, in 2019, Brandon Truaxe, the visionary founder of Deciem and the driving force behind The Ordinary Skincare, passed away. His untimely death was a significant loss for the beauty industry, as his innovative approach to skincare challenged conventional norms and disrupted the market. Truaxe’s dedication to creating effective, science-backed products at affordable prices garnered a loyal following and propelled The Ordinary Skincare to international success. While his passing was a tremendous loss, Truaxe’s legacy lives on through the continued success and growth of The Ordinary Skincare under the stewardship of Estée Lauder.

New CEO Nicola Kilner was appointed.

Following the unfortunate passing of Brandon Truaxe, The Ordinary Skincare has undergone a transition in leadership with the appointment of Nicola Kilner as the new CEO. Kilner brings a wealth of experience and expertise to the role, having previously served as the co-founder of the company and playing an instrumental role in its development. Her deep understanding of the brand’s mission, values, and commitment to delivering high-quality, affordable skincare products will undoubtedly guide The Ordinary Skincare towards continued success. With Kilner at the helm, the brand is well-positioned to build upon its legacy and maintain its position as a leader in the beauty industry.

Deciem is known for transparency.

Deciem, the parent company of The Ordinary Skincare, has built a strong reputation for its commitment to transparency. Through their various brands and product lines, Deciem has consistently prioritized open and honest communication with its customers. This commitment is evident in their detailed product descriptions and ingredient lists, ensuring consumers have access to important information about what they are applying to their skin. Deciem also takes pride in providing educational resources and encouraging an informed approach to skincare. By fostering a culture of transparency, Deciem empowers consumers to make well-informed decisions about their skincare routines, contributing to their overall satisfaction and trust in the brand.

The company focuses on affordable skincare.

With a dedication to making quality skincare accessible to all, the company emphasizes affordability as a key pillar of its business strategy. By offering a wide range of products at affordable price points, the company aims to break down the barriers that often exist in the skincare industry. This approach allows customers from various backgrounds and budgets to experience the benefits of effective skincare without compromising on quality. By focusing on affordability, the company demonstrates its commitment to inclusivity and ensuring that everyone has the opportunity to prioritize their skincare needs without breaking the bank.

Products contain effective ingredients.

The Ordinary Skincare stands out in the industry due to its unwavering commitment to creating products that contain highly effective ingredients. The company meticulously formulates each product, carefully selecting potent ingredients that have been proven to deliver results. Through extensive research and scientific expertise, The Ordinary Skincare ensures that their products are not only affordable but also deliver on their promises. By utilizing effective ingredients, the company aims to provide customers with skincare solutions that address their specific concerns, delivering visible improvements and promoting overall skin health. With a focus on efficacy, The Ordinary Skincare prioritizes the satisfaction and confidence of their customers, reinforcing their reputation as a trusted and results-driven skincare brand.

Consumers rave about results.

Consumers have been consistently expressing their satisfaction and delight with the results they have experienced from using The Ordinary Skincare products. The brand’s commitment to using high-quality and potent ingredients has translated into visible improvements in their customers’ skin. From reducing the appearance of fine lines and wrinkles to improving overall skin texture and tone, The Ordinary Skincare has garnered a loyal following of individuals who have witnessed the transformative effects of their products. These positive testimonials not only serve as a testament to the brand’s dedication to delivering effective skincare solutions, but also highlight the impact their products have had on the lives and confidence of their customers.

The Ordinary has a cult following.

The Ordinary Skincare

The Ordinary has developed a devoted and passionate following among skincare enthusiasts and beauty experts alike. Its reputation as a brand that offers effective and affordable skincare solutions has elevated it to cult status within the industry. The brand’s minimalist approach to packaging and marketing, focusing on the quality and potency of its ingredients rather than extravagant branding, has resonated with consumers who prioritize transparency and results. The Ordinary’s commitment to simplicity and efficacy has earned it a dedicated community of loyal users who eagerly share their experiences and recommendations with others. As a result, The Ordinary has become synonymous with accessible, science-backed skincare and continues to captivate the attention and loyalty of skincare enthusiasts worldwide.


In conclusion, the ownership of The Ordinary Skincare may seem complex and convoluted at first glance, but with a closer look, it becomes clear that parent company Deciem holds the majority stake in the brand. While co-founder Brandon Truaxe was a key figure in the brand’s success, his passing in 2019 did not result in a change of ownership. The Ordinary continues to be a beloved and affordable skincare option for many, and its ownership structure does not detract from the quality and efficacy of its products.


Who is the current owner of The Ordinary Skincare brand?

DECIEM is the current owner of The Ordinary Skincare brand.

Has The Ordinary Skincare been acquired by any larger companies or conglomerates?

As of now, The Ordinary Skincare has not been acquired by any larger companies or conglomerates. The brand remains independent and continues to operate under its parent company, Deciem.

Are there any public records or statements indicating the ownership of The Ordinary Skincare?

The Ordinary Skincare is owned by DECIEM, a Toronto-based beauty company founded by the late Brandon Truaxe.

Have there been any changes in ownership or management of The Ordinary Skincare in recent years?

As of my last update, Deciem, the parent company of The Ordinary Skincare, has had some changes in ownership and management. In 2019, the founder and CEO Brandon Truaxe was removed from his position and subsequently passed away. The Estée Lauder Companies, a multinational corporation, acquired a minority stake in Deciem in 2017 but later increased its ownership to 76% in 2020. Currently, Deciem operates under the ownership of Estée Lauder Companies, with Nicola Kilner serving as the CEO. This information may be subject to change, and it’s advisable to verify with up-to-date sources.

Are there any known investors or stakeholders who have a significant ownership stake in The Ordinary Skincare?

As of my knowledge cutoff date, I don’t have specific information on individual investors or stakeholders who hold a significant ownership stake in The Ordinary Skincare. Ownership structures in private companies like The Ordinary are often not publicly disclosed, and information regarding ownership stakes may not be readily available to the public. It would require access to specific company records or announcements to identify any notable investors or stakeholders in The Ordinary Skincare.

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